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Analyse forum activity

Review site stats to inform persona for a later site redesign.

Volunteer
Nov 2012 - Feb 2013
Breast Cancer Care

I mined the Breast Cancer Care database of 45,000 registered users to discover types of users and their behaviour to inform persona design.

I used my knowledge of SQL and Excel to query the database and perform analysis. I created graphs and wrote a report to document my findings.

Breast Cancer Care found the information useful because it confirmed what they suspected from moderating the forums but had no hard evidence for. The new forum launched in 2013.

A graph from the report
A graph from the report
Pages from the document on user types

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Testimonials

Sarah Webb, Head of Digital

Paola is a woman of many talents, vibrant and ideas-led she actively seeks problems to solve and things she can do to help both within and outside her role. She supported us as a volunteer for a couple of months during which time she most notably supported user experience research on our discussion forum and the development of persona's. She was a welcome and active member of the team and we hope she will support us as a volunteer again!

Natalie Inker, Digital Project Manager

Working with Paola was a real pleasure. She's fun, creative, logical and hard working. She's excellent at solving problems and analyzing data and a great asset to any any digital team.

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