Within a week, Paola created a set of information and resource directories useful for local people during the 2020 Covid-19 pandemic. The web site embeds Airtable base views and forms.

I have conceIved, designed and implemented an online services that lets people know when something they are interested in is coming up. It is built with Drupal 7, PHP & MySQL.

Redesign and rebuild Paola Kathuria's personal web site using Drupal 7, PHP and MySQL. Create a custom module for colour-coding site sections, an interactive CV and custom previous-next navigation for items within collections.

I designed, built and maintained the web site for the Psychology of Programming Interest Group. This included a new registration form for the yearly workshop. I also set up, moderated and administered group's two mailing list.

I later redesigned and rebuilt the web site for the Psychology of Programming Interest Group with the content management system, Drupal. I copied over 25 years of content into new content types. I split decades of newsletters into sections and indexing them to maximise findability. I also added new sections, such as an event diary and a searchable bibliography. The site is the world's leading resource for the psychology of programming.

Inform the audience strategy and help The Guardian identify and select the priority areas for UX focus over the coming year utilising the Jobs To Be Done framework. 

I started a new Toastmasters public speaking club in Ascot. Toastmaster clubs are non-profit. I worked on this full-time on a volunteer basis, originally funding the start-up costs myself.

The club chartered after a year with over 20 members and meetings twice a month.

I ran a successful Kickstarter project to raise funds to edit and print my collection of short stories. I created a pocket paperback of short stories and a campaign-exclusive A5 hardback with unfinished stories and background notes.

In the process, I learned:

• Audacity to create edited readings of my stories
• iMovie to create the campaign video
• Sigil to create ePub e-books 
• KindleGen to create an e-book for Kindle
• InDesign to create the book manuscripts
• how to upload e-books for sale in Amazon's Kindle store, iTunes, Kobo and Nook store

I also learned:

• how to select and work with professional editors
• how to write a campaign pitch
• what worked and did not work to promote my campaign on social media
• how to keep backers informed with up-beat updates

Design and create new pop-up reports for racehorses, dams (mares) and races by writing a Drupal module for the-racehorse.com. These reports are used by breeders to find out how best to spend their money. Site views have increased since their launch, and positive reviews have been received.

I mined the Breast Cancer Care Drupal database of 45,000 registered users to discover patterns to inform persona design. I used SQL and Excel to query the database and perform analysis. I wrote a graphical report to document my findings.

I wrote SQL queries to pivot tables to export data for the marketing department.

Designed and built an online jewellery shop from scratch to sell jewellery I make myself. It uses a simple, bespoke CMS. I also built a local admin system to create and manage stock information. My shop accepts and processes orders, directs to PayPal for payments and sends out confirmation mail. I designed and created custom visit logs so that I can see how people use my shop and adjust the user interface as needed. The site also generates an XML file that is used for mailed updates to my shop (via FeedBurner RSS).

Based on long-term usage stats showing visitor paths through my shop, I later redesigned the product detail pages. I removed unused functionality, and redesigned the page for bigger and responsive photos. I also removed a search form to search items by tags and I reworked the shop entrance. Within hours of the update, three items of jewellery were sold.

I wrote a module to include race results on the-racehorse.com quickly. Results of hundreds of races from different countries were uploaded to the server every day. The results page showed details of the winner and runners that placed second or third. I later incorporated links to sale data for racehorses, then links to horse report to enhance information for the site visitor.

Suggested a redesign to my client to reflect new functionality on the site. Led the project, working with a graphic designer. Created the initial page prototype and was involved in the new design. Implemented the changes as a new Drupal module.

I initiated and led the project to audit the hotels.com user interface to identify and reduce unnecessary variation to reduce technical debt and to improve the user experience.

• I planned and managed the company’s first site-wide project.
• I enlisted the help of people across the company to ensure a good outcome, from designers and developers to software managers and VPs.
• I created a paper audit of hotels.com with the Lead UX and UX Manager.
• I identified and categorised 30 user interface elements using a customer-centred approach.
• I ran reduction sessions with 25 UX designers, visual designers and front-end developers for each user interface category to choose the best version or to sketch another (e.g., 23 hotel summary variations reduced to one flexible version).
• I proactively aligned my project with a software refactoring project going on at the same time.
• I successfully pitched the business case. of a reduced user interface to all five Product Managers and the VP of Product
• I created a documentation framework for the reduced user interface.

Outcome: I reduced variation in the hotels.com user interface by 91%

Digitas had inherited a Drupal web site from another agency prior to a redesign. I was called in because there were 50 page templates even though there were only two page types. I refactored them down to 2, allowing the templates to be rethemed. I then rethemed the Drupal site.

I was asked back to configure the web site for localisation and set up for localisation for 6 languages. I also created a custom Drupal module for custom login according to localisation.

I have been solely responsible for the design, creation and maintenance of the web site for my company, Limitless Innovations. It includes the Colour Selector, an interactive resource for web producers. Pages are generated from structured data using a bespoke content management system.

Create a subscription service for specialist reports for the-racehorse.com: I developed a module to aggregate data from 20 sources to produce dynamic races results, stallion fees, stallion reports and sire league tables. To make the number-heavy tables easier to read, I used colour-coding and simple bar charts using stretched 1-pixel graphics.

My idea was chosen for further development at the 2007 London BBC Innovation Lab. Tell Me When is an online service to find out about things you’re interested in, using a hierarchical taxonomy based on events, TV & radio schedules and releases of book, films and music. I ran a requirements workshop at the BBC and documented the requirements. I hired Francois Jordaan to help wireframe pages.

My partner and I reviewed the Invitation To Tender sent to companies to build and host OED Online. We also reviewed the proposals. OUP eventually hired the company we recommended.

I documented ideas and technical issues to consider in OED Online. These included a Word of the Day and graphical representations of dictionary statistics.

My idea was chosen for further development at the 2007 London BBC Innovation Lab. Tell Me When is an online service to find out about things you’re interested in, using a hierarchical taxonomy based on events, TV & radio schedules and releases of book, films and music.

Design and build the-racehorse. com in two months. I defined the requirements and ran the project, leading a team designers and developers. Within the two months, I learnt Drupal and PHP, configured the site, developed in SQL and PHP and wrote a homepage module.

My idea was chosen for further development at the 2006 London BBC Innovation Lab: expose and enhance the BBC news taxonomy to allow people to subscribe to news stories. We were one of 29 companies short-listed from 170 entries, resulting in 12 commissions.

I worked on several projects to add functionality to the web site and for a later redesign. A web appeal that I managed increased CRASH's fundraising activities by 638% to £95K. I attended CRASH PR meetings to ensure that the web site was fully utilised to support the charity's goals.

OUP wanted to apply our earlier redesign of oed.com to OED Online itself. I persuaded OUP to use the opportunity to improve usability at the same time. I hired and managed a designer and used an iterative approach to identify, redesign and improve each and every user interface element. I managed stakeholders and wrote documentation.

Brief: redesign oed.com and its CMS from scratch. I ran a requirements workshop, developed the information architecture, wireframed and prototyped every page type, hired and managed a designer, managed stakeholders and wrote documentation.

Competitor review: I researched online and offline services for wedding registries. I documented my ideas, proposed functionality and defined the information architecture. BB&R subsequently launched their own wedding registry service.

I designed and co-produced the book, RCL 20. RCL 20: People, Dreams & HP Calculators celebrates 20 years of HPCC, the Handheld and Portable Computer Club (formerly PPC-UK), and was produced in time for the HPCC twentieth anniversary conference in September 2002. It continues to sell online.

I ran a requirements workshop with a sponsor (Nike), a supporter, an experienced runner, a novice runner and the new Race Director. I added to and documented the requirements, including a style guide.

I had sole responsibility for the design, build and maintenance of the Windsor Half Marathon web site.

I worked with a graphic designer to design and build a photographer's web site.

I designed a project spreadsheet so that CRASH could quantify, for the first time, how much value they were adding to homelessness projects.

I led the project to redesign the CRASH web site and CMS from scratch. I wrote the winning proposal, I analysed web logs, ran a requirements workshop, documented functional requirements, prototyped web pages, worked closely with visual designers, managed stakeholders, provided training and wrote documentation.

I led the team to redesign the Sysao web site from scratch. I pitched for the work with a graphic design company and wrote the winning proposal. I reviewed the existing web site, analysed visitor feedback and site stats. I ran a requirements workshop, defined goals and target audience, created the information architecture, wireframed and prototyped pages, worked closely with visual designers, managed stakeholders and wrote documentation.

I identified a need to bring OED Online Help in line with the design of the main web site. I also identified usability issues and mocked-up sample pages to illustrate improvements. I was hired to implement all my recommendations.

Brief: Define the requirements for the OWT web site. I pitched for the work and wrote the winning proposal.To accommodate expert and novice users, I developed a content strategy of a) a fast track for content providers, b) goal-driven scenarios to group products and services, and c) a simple list of products and services. I ran a requirements workshop then documented the UX, visual design and functional requirements.

I researched other online tours, defined the requirements and content strategy, wireframed pages, hired and managed a visual designer and managed stakeholders.

I had sole responsibility to design, build and maintain the Limitless web site for the first five years of the company.

I led the project to redesign and rebuild the Moorfields web site from scratch. This included a requirements workshop, a new site structure and working with a visual designer to create a new design. I wrote a maintenance manual and style guide for Moorfields.

I led the team to redesign SilverPlatter Health & Safety Publishing web site from scratch. I pitched for the work with a graphic design company and wrote the winning proposal. I analysed WebTrends reports, ran a requirements workshop, defined goals and persona, created the information architecture, wireframed and prototyped pages, briefed and managed visual designers, managed stakeholders and wrote documentation.

I ran a planning meeting at BB&R for a major site redesign. I elicited, defined and documented goals, priorities, persona and the site structure.

I led the three-person team to research and report on UK ISPs for Global TeleSystems who wanted to acquire some companies. I wrote the winning proposal. As a result of our research, GTS hired us for further research. They subsequently spent $20 million in acquisitions.

I led the three-person team to research and report on European ISPs for Global TeleSystems who wanted to acquire some companies. I wrote the winning proposal. I achieved a 56% response rate to the online survey I designed and implemented. As a result of our research, GTS hired us for further research. They subsequently spent $20 million in acquisitions.

I managed the project to design and build the official web site for the Millennium Dome for the New Millennium Experience Company. I co-wrote the proposal for the three-company consortium, winning the £1.5M project. I defined the requirements, information architecture and wireframed pages. I briefed and managed a team of visual designers, developers and a copywriter, and I managed stakeholders. I specified, costed and managed every change to the site for a year after launch.

Brief: Redesign oed.com from scratch. oed.com is the marketing web site for OED. I ran a requirements workshop, developed the information architecture, wireframed pages, managed visual designers, managed stakeholders and wrote documentation.

Brief: explore a web-based OED, including features not possible in the printed dictionary. I researched, designed and created a functional prototype that was tested across American libraries and universities. I used a systematic approach to explore a web version of dictionary entries.

I led the team to design the Embassy's official web site. I wrote the winning proposal, ran a requirements workshop, developed the information architecture, wireframed and prototyped pages, hired and managed a visual designer, managed stakeholders and wrote documentation.

I worked with the design company to design and build the web site for Berry Bros & Rudd for Cutty Sark Scots Whisky.

I worked with the design company to design and build the web site for Berry Bros & Rudd for Cutty Sark Tall Ships' Races.

I led the team to design and build the hospital's official web site. I pitched for the work with a graphic design company and wrote the winning proposal. I ran a requirements workshop, developed the information architecture, wireframed and prototyped pages, worked with a visual designer, managed stakeholders and wrote documentation.

Brief: design and build two web sites for Reuters Insurance Information Services. I ran requirements workshops, developed the information architecture, wireframed and prototyped pages, briefed and managed visual designers, presented to stakeholders and wrote documentation.

When Barclays wanted to put the content from 200 brochures and leaflets online, I organised the products and services into life-goals that were aligned with customer goals - such as "I want to start a family" and "I'd like to buy a house" - rather than just as the product categories seen by the bank. I wireframed every page type, developed the information architecture, worked with visual designers, and designed and documented a simple CMS.

Brief: advice on a) relocating the web site, b) maintain a local database of catalogue, royalty and licensor information, c) add a searchable catalogue to the web site. I wrote the winning proposal, ran a requirements workshop and documented the results with my recommendations.

I created the page templates and worked with the visual designer.

I worked with the visual designer to design the web site for the 300-year old wine merchant. The first incarnation of bbr.com was a broking service.

I created an ad hoc reporting system that could also run off the Marketing Planning System and which adapted to changes in the database schema. The user selects time, geography, product and a database field (e.g., volume). The user can swap the positions of time, geography and product on the output, seeing an example of layout on the screen, can add totals in any dimension, remove detail rows, columns or tables and add trend rows. The system then creates a spreadsheet and exports it to Excel so that the user can do analysis and create charts as required.

I led a team within the MIS department at Seagram to provide reporting facilities off the Marketing Planning System database, which could run off either an Omnis or Sybase. Rejecting GraphIT! as unstable, I realised we could use report drawing objects and Notation to allow the user to choose up to a dozen charts (bar, stacked bar and line) with Omnis, tying in with a general-purpose library of database access procedures I wrote myself.

I worked in a team of three on a client information system for Exchange Traded Products. Besides developing the front-end with Omnis and Transact SQL stored procedures, I was responsible for defining and specifying the underlying structures of the system including customisable settings, generic windows and the user-interface standards.

I worked on a product targeted at sales and marketing departments. Consensus develop a base product - which then ran off an Omnis database - and then customise it for each client. I was solely responsible for designing and implementing a suite of utilities which would allow the product to work off existing client databases on different server types without changing the code

I designed and developed a computerised version of the Custody Record for the Metropolitan Police.

I was solely responsible for designing and building an estimating system for paper orders for Wiggins Teape.