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What makes art valuable

In 2003 I wrote a list of eleven factors I think influence people when they're buying art.

In order of decreasing importance, the list begins with Artist. The work Medium is half-way through.

It ends with the least-important factor: "Is it a good picture?"

It's a very cynical list but I still think it's pretty accurate. I wrote it after my experiences of trying to get work into major and minor exhibitions.